Blaming the strategy

A month passes with no progress. There is a standard reaction to that, and it is the wrong one.

What people do

The month is flat or down, so the strategy gets blamed. The plan is abandoned and the search for a different method begins.

It feels like action, and it arrives at exactly the point where the plan was starting to be tested.

The plan gets dropped the moment it begins producing evidence.

What is actually missing

Module 41 already ruled the strategy out as the thing to change after a losing run. The same applies to a slower problem: a flat month is not a verdict on the method either.