The bar to clear
The demo stage ends at a written bar, not at a feeling. Here is the shape of that bar and what the word profitable actually means.
Doubt grows in the absence of a finish line. If the demo stage has no defined end, every day on it feels like it might be wasted.
Write the bar before you need it
Decide now what would have to be true for the demo stage to be over. Write it down while you have no money on the line and no opinion to defend.
Decided in advance, it is a standard. Decided in the middle of a good week, it is an excuse.
Set the exit condition while you are calm, not while you are winning.
The shape of it
The bar has three parts and they are all about behaviour, not about a total.
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