The End

The EndLesson 3 of 65 min read

Not for an audience

What happens to work that starts being shaped by how it lands rather than by what it is for, and the trading version of the same drift.

The other reason the daily format ended is a drift that is easy to describe and hard to notice while it is happening.

The drift

Over the last stretch, the material started being shaped by what would travel rather than by what would teach.

Shorter, louder, more quotable. None of those are bad on their own. Together they change what the work is optimising for, and it stops being the thing it was made for.

Work shaped by how it lands stops being shaped by what it is for.

The version on camera

The same thing happens to the person doing it. The version presenting the material gets a little larger and a little less honest each time it works.

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